On Thursday, September 28, 2023, the Colombian artist Feid released his most recent production Mor, don’t be afraid of the darkwhich was expected by his fans and the music industry in general.
One week after its launch, Salomon Villada Hoyos He was one of the main artists at Billboard Latin Music Week 2023, in which he shared some marketing tips that have helped the country to be at the top of urban music in Spanish.
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Feid was invited to an interview moderated by the head of artist partnerships, Latin music and culture at YouTube Music/Google, AJ Ramosin which he was accompanied by his closest collaborators such as, for example, his sister, Manuela Villada, who serves as creative director of the singer’s project.
Also, they were next to the Ferxxo its producer and engineer Esteban Higuita; his manager, Luis Villamizar; his main guitarist, Pedro Mejia; and Salomon Palacios IIIsenior vice president of marketing and artist strategy at Universal Music Latin.
In the interview, Feid shared some advice for new artists who hope to have a successful career in music, so the countryman invited them, among others, to be authentic and have faith.
One of Feid’s first recommendations was to don’t invest so much moneyas he assured that there are some ideas that arise from creativity and do not need a large budget investment.
“The best ideas are those that do not need a budget”
Another idea that has worked for Feid is to look for ordinary things that help him fit in with his followers, so he explained that: “Every time I talk about something funny that comes to mind, it connects with people. “I stopped pretending and was myself.”
The paisa artist too shared a process which has helped him carry out his plans, as he assured that when he proposes an idea that seems unattainable, he socializes it with his work team to be able to materialize it.
“First we dream, then we discuss with the team and then we land with the ideas,” said Luis Villamizar, manager of Feid.
From his first songs, Feid was clear that Without faith I couldn’t achieve anything, so he invited new artists to believe that good things can happen: “Green means hope, the mountains of Medellín, where I come from, and why not? Some dollar bills. This project has always believed a lot in faith and my team is clear that something good is going to come.”
An important part in the career of Ferxxo has been his team, as he assured that he would not have been able to get anywhere alone, he even commented that when he has successes with his songs or productions, everyone wins.
“I’m sure I’m not going to get anywhere alone. I see it as a football team. I always wanted us to win together. I’ve never liked saying ‘I’ did this. “This is a team effort.”
Finally, for Feid and his work team the important thing is to be persistent with projects And be faithful to the style he created from the beginning of his career as a solo singer: “Since I met him, his melodies and intentions were very well formed. She had her own style. She has never given up and that is the great secret behind Feid,” said Pedro Mejía, Feid’s guitarist.
Colombian artists such as ShakiraMike Bahía, Greeicy, Fonseca, among others.