The Relation of Taylor Swift and Travis Kelce has been the favorite topic of conversation from all the tabloids in recent weeks. Without a doubt, they have become the most media couple in recent years and the National Football League He has taken the opportunity to get all the juice possible.
At the parties where Taylor Swift was seen supporting the Kansas City Chiefs, all the cameras were pointed at the singer. Besides, NFL social networks did not stop publishing content referring to Taylor. Although the tactic has gone perfectly for the company with a significant increase in the female audience, many personalities within the league have already found it excessiveamong them, Travis Kelce himself.
During the most recent episode of the podcast New Heightsin which Travis shares various opinions of the NFL with his brother and fellow player, Jason Kelcethe tight end was questioned about the fact that the league is “exaggerating” the whole Taylor Swift thing, to which he responded as follows: “I think everyone is overwhelmed… They’re exaggerating a little bit.”
The tight end also talked, in general, about how the NFL has focused on celebrities going to games (besides Taylor Swift).
“I think it’s fun when they show who’s in the game. I think it adds a little more to the atmosphere, it adds a little more to what you’re seeing. But at the same time, they exaggerate a little”.
The truth is that Kelce’s comments are not far from reality. During the recent Monday Night Football between the Seattle Seahawks and New York Giantsthe screens at MetLife Stadium projected an ad starring Taylor Swift, which was greeted by a sea of boos by the public present.
And in the midst of the criticism, NFL spokespersons have shared a statement through the magazine People with which they seek to defend the decisions of the league.
The statement ensures that the NFL has always interacted on the networks taking advantage of pop culture trends, and in the case of Travis and Taylor’s relationship, there has been a great reception from the public.
“We frequently change our bios and profile pictures based on what’s happening in and around our matches, as well as culturally. The Taylor Swift and Travis Kelce news has been a pop cultural moment that we’ve leaned into in real time, as it’s an intersection of sports and entertainment, and we have seen an incredible amount of positivity around sport”.
However, spokespersons point out that, despite having taken advantage of this “pop culture moment,” the priority continues to be sport and its main protagonists: the players.
“Most of our content has been focused on gameplayin our players and in other initiatives, such as our alternative Toy Story Funday Football program, international matches and much more.”
The media impact of the relationship between Taylor and Travis has also been counterproductive for the player. During Kansas City’s game against the New York Jets, Taylor was supporting the team in the company of celebrities such as Hugh Jackman, Ryan Reynolds and Sophie Turner, But even with this team of “luxury cheerleaders”, The Chiefs suffered a lot in their victory with a tight score of 23-20. Added to this is the fact that Travis did not score a single touchdown, which many considered to be an indication that the player was distracted by having Swift in the boxes.
Later, Minnesota Vikings cornerback Byron Murphy Jr.assured that he would use Taylor Swift against Travis Kelce when they face each other next October 8th. Apparently, the “NFL (Taylor’s Version)” is beginning to create various havoc.