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Uruguay wants to diversify its tourism to have more visitors from Europe and the Middle East


Macarena Soto

Madrid, Jan 24 (EFE).- Uruguay wants to “diversify” its tourism to have more visits from European and Middle Eastern countries, in addition to consolidating tourist arrivals from its main markets, Argentina and Brazil, according to what the minister told EFE. of the branch, Tabaré Viera.

In an interview with EFE during the international tourism fair Fitur, which is being held in Madrid from today until Sunday, he assured that one of the 2024 objectives for the tourism sector is also to “decentralize and deseasonalize” the offer to reach other markets. .

“We are working to diversify tourism and strengthen markets; our main market has always been Argentina, which historically is over 60% of the total number of visitors, and Brazil follows, the main objective is to strengthen some markets beyond the traditional ones. “said Viera.

Along these lines, he recalled that the European market of people traveling to Uruguay “grew by 145% from 2022 to 2023”, a “sign that tourism has been recovering after the pandemic” and that “people are eager to go out”.

According to the minister, Uruguay does not want to compete with other countries in the region, but rather wants to show its own offering, which highlights “wineology with a significant variety of offerings” and gastronomy “with the best meat in the world.”

Furthermore, he believes that “joining forces is always good”, which is why tomorrow he will present, with Brazil, Argentina, Bolivia, Chile and Paraguay, the ‘Visit South America’ tourism strategy, to encourage tourists traveling from Europe, the Middle East or Asia know more than one country.

“The region has a lot to offer for this new tourism that wants to live experiences, nature tourism, that does not just do that sun and beach vacation, but wants to know something more, this is what Uruguay and Latin America offer,” he stressed. .

These days, a dozen tourism companies from the country, the Uruguayan Chamber of Tourism, which brings together different sectors, as well as representatives of local and departmental governments, are gathered at the Uruguay exhibitor in Fitur.

Although, according to the minister, the Uruguayan exhibitor at Fitur is not “giant” like those of other countries, everything is “more compressed” to provide information about the country’s tourism offering, “hold meetings with colleagues, operators or suppliers and outlining, if not closing, some businesses.

“I believe that the presence and the product that we show is not in direct harmony with the square meters of the stand, it is not huge like others, but we have very good attention and the characteristic affection of Uruguayans,” he argued.

Fitur is, in the opinion of the Uruguayan minister, “one of the most important tourism fairs in the world”, where the country can be promoted, but also where “you can learn a lot.”

“Learning is always permanent, in that sense coming to one of the most important fairs in the world allows us to see what is happening in the region and in the world, what offers there are and what way to promote them,” he said. “There are five days of very intense work, which puts Uruguay on the world tourism map”. EFE

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