Screens for commercial and business environments have a luxury showcase at the Integrated Systems Europe (ISE) 2024 fair, held in Barcelona. In this context, Samsung has shown clients and the specialized press some of its proposals and innovations for this year, among which the new interactive screens for educational environments, its spaces for videoconferences and its original supports for ‘retail’, advertising stand out. or audiovisual production, with the transparent microLED as a great attraction. In this way, during ISE, Samsung has announced its first interactive display certified by Google Enterprise Devices Licensing Agreement (EDLA), which is scheduled to launch in the first half of 2024. Powered by Android 13, the WAD series – available in 65 models , 75 and 86 inches – seeks to provide a fluid and intuitive learning experience for both teachers and students. For the first time, this screen provides access to numerous educational applications through Google Play, while also allowing access to various Google services, such as Google Classroom and Google Drive. The interactive display looks like a large tablet with a familiar and intuitive user interface (UI). “We’re excited to bring more EDLA-certified Android devices through our partnership with Samsung Electronics. By doing so, we’re expanding Android’s reach beyond consumers to schools and businesses,” said Scott Porter, CEO. overview of Android Chrome Enterprise Partnerships at Google. “We look forward to continuing to collaborate with Samsung to offer innovative display solutions for classrooms and many other areas,” he added. SOLUTIONS FOR HYBRID WORK In this same space, Samsung has also announced the expansion of its alliance with Cisco to offer collaboration experiences to hybrid workers, highlighting the Smart Signage QPD-5K model of 105 inches in size, 5K resolution and a 21:9 aspect ratio, compatible with Cisco Room Kit EQ and certified for Microsoft Teams. “We have entered a new era where hybrid work is an important part of the work experience. Employees should be able to enjoy all the features while working online,” said Hoon Chung, executive vice president of Visual Display Business at Samsung Electronics, who adds that this partnership with Cisco provides users with “an accessible work environment,” giving users “the feeling of sitting in the same room as their colleagues.” Likewise, Executive Vice President and General Manager of Security and Collaboration at Cisco, Jeetu Patel, points out that “in the current era of hybrid work, it is essential that workspaces are reinvented to allow great communication and cooperation between employees.” . “This means equipping conference rooms with intelligent video systems that are designed to deliver immersive collaboration experiences to all users, regardless of their location,” he concludes. In this category of B2B screens (business to business, for its acronym in English), solutions designed for advertising – both indoor and outdoor – are also very important, as well as panels for shops and businesses of all types. For this reason, Samsung’s stand at the fair also shows a wide variety of solutions, with different technologies, to satisfy all the demands of its customers. THE TRANSPARENT MICRO LED IS NOW HERE Finally, Samsung has presented for the first time in Europe the Transparent microLED, a revolutionary innovation that was unveiled worldwide at CES 2024, held at the beginning of January in Las Vegas (United States). These panels feature an extremely small microLED chip and a precision manufacturing process that eliminates seams and light refraction. This technology is destined to revolutionize commercial and exhibition spaces, since the screen is capable of simultaneously displaying important information about an event – for example – while offering a view of its broadcast (using a double screen, a panel normal at the bottom and a transparent one in front) or create a unique environment thanks to its transparent surface, allowing the real object to be seen through the panel. Since the debut of The Wall in 2018, a modular commercial display with microLED technology without limits in size, resolution or shape, which can also be seen at the company’s stand at the fair itself, Samsung has been working to lead this technology. “We continue to explore the infinite possibilities of next-generation display technology,” says the company.