TVE’s 1, the most watched of the Christmas Lottery with its best quota in five years

Madrid, Dec 23 (EFE).- TVE 1 was the audience leader yesterday during the broadcast of the Christmas Lottery draw, with an average of 1,730,000 viewers and a 41.3% screen share, its best data since 2018.

Up to 5,855,000 people watched the broadcast at some point, hosted by Sandra Daviú and Blanca Benlloch from the Teatro Real in Madrid, as reported in a statement this Saturday by Spanish Radio Television (RTVE).

The subsequent special of ‘La Hora de la 1’ was also the leader in its slot, with 1,373,000 viewers and a share of 18.6%, which is 5.6 points more than last year.

For its part, the RTVE.es website achieved its best historical data during this draw with a 33.4% increase in the number of unique visitors compared to 2022.

The RTVE Play platform also increased by almost 30% the number of viewers who connected to any of the live signals compared to the previous year, with a peak of 287,074 people at 1:17 p.m., moments after Gordo came out. , the latest in history.

As for social networks, they exceeded 11 million views and 260,000 interactions with the coverage of the draw: Tik Tok was the one that had the most impact for RTVE.es, with 5.4 million views and the hashtag #LoteriaRTVE was a trending topic number one in Spain when Gordo came out.

The most viral content, with 2.2 million views, was a video posted on TikTok of one of the girls from San Ildefonso who was hoping to sing El Gordo. EFE

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