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Focusing on what is really important is one of the mantras that lead to success and in fact, it is the cornerstone of the 30% principle applied by the legendary Steve Jobs upon returning to Apple in the nineties, a time when the company with the bitten apple was going through one of its worst crises.
Nowadays, with devices as successful as iPhone, it’s hard to believe that the company that Jobs founded in a garage with Steve Wozniak was about to disappear. But the truth is that the people who had remained in charge after the businessman left in 1985, They had lost focus on what really mattered and suffered from a serious lack of direction..
Let us remember that in addition to being a visionary in the world of technology, the tycoon was also a business genius and knew perfectly well that the Cupertino-based company needed to focus on what it did best and for this he adopted a formula which meant reducing products from the catalog and focusing on the most innovative devices, as well as creating new needs for people.
This principle is not limited solely to product development and can reflect a broader philosophy applicable to various aspects of life and business management, especially to establish priorities and concentrate all efforts on valuable tasks.
Likewise, the rule emphasizes the importance of simplifying and concentrating efforts on what is essential, an idea that Jobs admired and observed in the work of Pablo Picasso. And although this approach involves making sacrifices and abandoning potentially good ideas, it has managed to establish itself as an effective method to enhance creativity and efficiency.
Even the application of the formula ensured that Apple could anticipate market needs and stand out in an increasingly fast-paced competitive environment.
In an interview conducted on October 2, 1997, for CNBC, Jobs explained how approximately 30% of the projects in development at Apple had great potential, which justified a greater investment of resources in these. While the other 70% were just good ideas or things that didn’t really need to be done.
The departure of Steve Jobs from Apple in 1985 coincided with the presentation of Windows by Bill Gates, that put Microsoft at the top while its great competitor began to weaken, with great failures such as the Lisa computer.
In fact, after Jobs’ departure, The bitten apple began to face great internal challenges and an uncertain direction, while Microsoft closed an agreement with IBM that positioned it as the leading company at the beginning of the 1990s.
When the businessman returned in 1997, found a company in dire straits because it was struggling to compete with companies that were gaining a foothold in the technology world, with a product line that was too extensive and fragmented.
Jobs’ strategy to counteract the adverse situation was to apply the 30% rule as an approach focused intensely on the most promising projects and in the discarding of those who, despite being good, did not align with the company’s central objectives.
The Bitten Apple Company is recognized for the thorough review of all its product lines with the aim of making them exceptional in terms of quality and innovation. This does not matter that sometimes the company is not the first to show a certain progress.
And in the case of Apple The 30% rule is used to find the essence of things, outline strengths and anticipate needs before they become evident. This has been demonstrated with the recent Apple Vision Pro, which only came to market after several years of development and integration of new advances in virtual reality viewers.
Another reverse example is the suspension of the project to create Apple Carthe electric vehicle that was in the works for years, but that always generated controversy because it was considerably removed from the devices and services segment in which the company currently led by Tim Cook usually operates.
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