Capcom considers launching its games at $70, starting with Dragon’s Dogma 2

The generation of PlayStation 5 and Xbox Series brought with it a very important change in terms of the prices of video games. After new AAA releases have remained in the $60 range for years, with the arrival of the new consoles there was a break that introduced the possibility of some titles costing $70. Capcom was one of the big studios that had not yet adopted this practice, but with the imminent release of Dragon’s Dogma 2will change that situation.

The news was announced during the conference of Capcom with his investors, where he addressed the issue of the price of his video games. A few months ago it was announced that Dragon’s Dogma 2 It would be the company’s first game to carry the price of $70, but at this conference Capcom He hinted that this will be the company’s new standard and not an exception. As a reason, Capcom He stated that “development costs are going up,” and explained that the company will do a price review. In any case, the study commented that this evaluation will be done with user comments in mind, although considering that other companies managed to install the price of $70 dollars as a new standard, it is likely that Capcom come to the same decision.

This is not the first time Capcom mentions an increase in the price of its games. During the pass Tokyo Game Show 2023the president of Capcom Haruhiro Tsujimoto spoke on the subject and commented that “the prices of video games are very low.” Tsujimoto argues that since the era of Famicom So far, costs have increased 100 times, but sales prices remain similar. According to Tsujimoto, video games costing $70 would be healthy for the industry, and would not stop users from buying games.

In general terms, the video game industry is going through a very tumultuous time, with layoffs and cuts constantly. During the conversation with your investors, Capcom declared that “simplifying development and improving productivity” are priority problems for the company.

Dragon’s Dogma 2 will be available on March 22 for PlayStation 5, Xbox Series X, Xbox Series S and PC.